Building a Customer-Centric Culture: A Blueprint for Lasting Success in Sales and Marketing
Throughout my career in sales and leadership, I’ve learned that while meeting targets and driving revenue are critical, nothing is more important than building a customer-centric culture. Whether leading large sales teams at Cornerstone Building Brands or previous companies like PlyGem Corporation, I’ve always found that putting the customer first is the key to long-term […]
Scaling High-Performance Sales Teams: Strategies for Sustainable Growth
One of the most rewarding yet challenging aspects of leading a sales organization is building a team that not only meets its targets but is also positioned for sustainable, long-term growth. As someone who has spent decades leading and scaling sales teams across various industries, I’ve come to understand that the secret to success lies […]